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Scientific Publications Thetametrisis in "SENSORS AND ACTUATORS": A label-free flow-through immunosensor for determination of total-and free-PSA in human serum samples based on white-light reflectance spectroscopy.

HBIO b2b marketing

HBio interactive workshop on B2B Marketing.
 
Professor G Avlonitis of the Department of Marketing and Communication at the Athens University of Economics and Business (AUEB) discusses the four main elements of the buying function of companies that are of importace to a seller of B2B products and services.
 
These are: the "decision group", the "bying criteria", the "sources of information...

Novartis CEO, Joseph Jimenez, discusses with McKinsey’s Rik Kirkland issues including the emerging need for regenerative medicine, how digitization is driving innovation, and why Novartis is shifting to an outcomes-based approach for patient treatments.

Watch the video or read the transcript here.

Document

Scientific Publicitions Thetametrisis in "Biosensors and Bioelectronics": Simultaneous determination of CRP and D-dimerin human blood plasma samples with White Light Reflectance Spectroscopy.

New Health Economy

Learn more at PwC.com - http://pwc.to/15hg8UI

Market forces that are driving the New Health Economy

Disruptive innovation in health care

A short video by PWC presenting emerging trends that will shape the healthcare industry.